London Fashion Week is upon us once again. But this time it has a brand new look, and I’m not talking about the new collections but the new location. The British Fashion Council have moved the event to Brewer Street Car Park in Soho rather than Somerset House – LFW’s humble abode for the last five years. BFC’s CEO Caroline Rush explains that, “It ticks all the boxes of being walking distance to many of the magazines and department store head offices; it’s really connected to Oxford Street and the high-street stores that the UK is so well known for; and it’s not far from Mount Street, where we have all the stars of fashion week starting to open their stores”.
Passing by Soho yesterday there was definitely a new vibe in the area. A place that is usually buzzing with tourists was silent and serious. You could literally feel the suspense in the air around LFW’s new venue. A flurry of photographers and handful of incredibly well dressed individuals propped against the street corners of central Soho, generating a mild murmur in anticipation of the day ahead.
Unfortunately, I was only passing through on a shopping trip – treating myself, as per. So I’ve only been watching from the outside – which thanks to digital media – doesn’t really feel like the outside anymore.
Here’s my favourites from Friday 18th September:
J J.S LEE
Jackie Lee was born in Seoul, Korea and spent five years working as a Senior Pattern Cutter in Seoul and two years at KISA London as Master Pattern Cutter. In March 2010, she launched her label, J. JS LEE. For her first collection after college, she received NEWGEN sponsorship for SS11 in the exhibition space alongside many established London labels.
Stripes are timeless and these pieces are flawless. I’ve always turned to this pattern for a more dressed down look but J J.S Lee has demonstrated a light and effortless elegance in her collection.
London based Turkish designer Bora Aksu graduated from Central St Martin’s MA in 2002. Aksu was hailed as ‘the star of the show’ by The Daily Telegraph, The Guardian and The Independent, and also attracted the eye of Domenico Dolce and Stefano Gabanna who purchased pieces to use as inspiration.
These two dresses alone exemplify why Bora Aksu held such high recognition amongst national papers and other designs. The detail and structure of these pieces are to die for and exude strength and power.
Fyodor Podgorny & Golan Frydman come from a fine arts background. Their SS16 collection is bold and beautiful, experimenting with geometrical silhouettes and sportswear aesthetics creating striking modern womenswear.
I love this collection, it’s so playful and unapologetic. The collaboration of fabrics, loud prints and manipulated 3D structures brings the clothes to life and epitomises the crossover from adolescence to adulthood. Described perfectly in the LFW website’s bio as ‘seductive, fragile and fearless’.